Marketing in general is a vast and sophisticated beast which requires knowledge as well as to truly master and leverage it for the full potential to expand your brand, let alone your small business. Any good internet marketing strategy can effectively help you build your business online. However, numerous internet entrepreneurs look to expand their presence online and grow their businesses further, I find that many of them don’t create a complete marketing and business development strategy, focusing virtually all their efforts online. Sadly, it is a HUGE mistake on his or her part.
Over the course of my career being an entrepreneur, business owner and web design service, I’ve conducted business with lots of individuals and businesses all looking to increase their reach, produce a stronger brand awareness and create a strong internet presence. Yet through all their questions, two common fears continually rang through in doing my discussions with many of them. They either feared the thought of taking on a major internet campaign or they felt that internet marketing would replace their well-versed traditional marketing methods. Both these fears have their roots in the fact that the vast majority of them simply lacked the appropriate knowledge necessary to note that both an internet marketing and traditional marketing strategy should compliment the other providing reciprocal support of these various strengths. I love to refer to this more complete picture of a marketing strategy as “blended marketing”.
Why Do I Need to Do Marketing
If you plan to generate any kind of income online you should gain an understanding your blog or website is simply and extension of your true business. You have to develop your business model first simply uses properly identify the best way to apply your blog/website being a useful tool in your overall marketing and business development strategy. Any successful business carries a marketing strategy to grow their business. You can’t simply set up a blog or website and expect the organization to come rushing in. You’ll want a strategy in place to help you bring in the interested buyers you desire.
Gain a Little Perspective
Like a successful internet entrepreneur and website marketing expert myself, I am using a blended marketing strategy for well over several years to maximize my reach, increase my exposure and better market to my target audience to grow my business online. I’d like to share with you that the blended marketing strategy will benefit you and provide you with some techniques I take advantage of when constructing your blended marketing strategy.
To help you gain a better perspective on the concept of blended marketing It is best to have a quick read of Rena Bernstein’s post at Social Media Today entitled “Integrating Social websites with Traditional Advertising to get Higher Returns”. It is a great read and offers valuable insight into the rewards as well as examples how effective it can be if done right.
What is Blended Marketing
Blended marketing it’s essentially a mix of both website marketing and traditional offline marketing techniques to create a more complete, overall marketing and business development strategy. Many organisations fail to integrate both online marketing and traditional marketing strategies together. By taking advantage of the strengths of both an online marketing and traditional web marketing strategy, you will better position yourself and/or your small business for greater success.
The thought of a blended online strategy is to create a complete online strategy which takes advantage of the many strengths of both an online marketing strategy and a traditional online marketing strategy where you work to raise your search engine rankings and internet exposure, while at the same time increasing your reach and exposure offline too.
Different aspects of a blended web marketing strategy can be for example, utilising an email marketing campaign in partnership with a direct mail campaign use a specific promotion with a select group of recipients. Some marketing via email systems provide a service where they’ll also send a primary mail piece for your email list provided you’ve addresses for each recipient inside your list. This is just an advanced level example of how a blended online marketing strategy can work to ensure broader reach from multiple fronts.
Great things about a Blended Marketing
The advantages of a blended online marketing strategy are vast permitting you truly grow your business at the much more rapid pace than should you didn’t have one. A blended online strategy allows you to:
Gain Greater Exposure
Market for the Same Audience Through Multiple Offline and online Marketing Efforts
Track the strength of Various Campaign Efforts
Identify the Strengths of both Offline and online Marketing Strategies
Create Multiple Promotions for Various Marketing Strategies
Generate Multiple Sources to give Your Sales Funnel
Create Brand Awareness Offline and online
Market Products/Services Both Online and Offline
Present Yourself as being a Strong, Stable Business
These are simply a few of the many benefits where a blended marketing strategy can provide.
Creating a Blended Web marketing strategy
Creating a blended online marketing strategy isn’t all that difficult if you know your target audience and still have identified how to reach them. From there, you can craft a marketing and advertising strategy that will allow you to reach your target audience through multiple fronts to make certain your message is heard.
The first step is to conduct general market trends (yes you have to do this and you also cannot skip this step). When conducting general market trends you need to identify:
Who Your Target Audience Is
Where They Have fun
How to Reach Them
What are The requirements
How You Can Fill Their Need
Will They Buy
Identifying a market for whatever you are offering is essential towards the success of any business whether online or off.
The 2nd step is to begin crafting your blended online strategy to incorporate the various resources accessible to reach your market. That’s where the fun begins! Use your imagination with this and make sure you explore all possible choices to get your message over to market. For example, you might want to include the various resources to syndicate your content not just for online purposes but in addition offline purposes, including industry magazines and journals. If you are creating an email marketing campaign, how will you mirror this effort offline through junk mail pieces? If you are going to make use of the Third Tribe concept for your online marketing, what real-world business networking and industry convention events will you attend to create brand awareness? Consider how we are going to integrate social websites into your blended marketing and just how can you drive individuals to follow you from your offline efforts?
The simplest way to create a blended web marketing strategy is to mirror your web marketing efforts with potential real-world offline efforts that my accomplish precisely the same if not similar task as your online efforts. Simply think about: “Self, what offline marketing effort could be similar to this online marketing effort” make a list of all related marketing strategies and choose which to integrate into the complete blended online strategy. Dedicate a lot of quality time to this process, because the more time you spend on general market trends and development to produce your blended web marketing strategy, the more effective your blended online marketing strategy will be.
I hope you found these records useful and will apply what you’ve learned to produce your own blended marketing strategy for whatever your organization maybe.